CRM Product Owner – SLS Group Apps

Summary of the Role

As a CRM  Product Owner at Equans, you will be at the forefront of our digital transformation initiatives, driving the development and optimization of our Salesforce platform. You will leading the development of a CRM tool tailored for business development across five key countries.

Responsabilities

• Business Alignment: Work closely with business stakeholders to understand their needs and translate them into effective Salesforce solutions.
• Multinational Coordination: Manage CRM projects across several countries, ensuring consistency and alignment with local business requirements.
• Stakeholder Engagement: Collaborate with sales, marketing, customer service, and IT teams to gather requirements and prioritize features.
• Backlog Management: Create, prioritize, and maintain the product backlog, focusing on delivering the most valuable features and enhancements.
• User Stories and Acceptance Criteria: Develop clear user stories and acceptance criteria to guide the development team.
• Sprint Planning and Review: Participate in sprint planning, review, and retrospective meetings to ensure the development team delivers high-quality work.
• End-User Engagement: Engage with end-users to gather feedback, provide training, and ensure they can effectively use Salesforce.
• Performance Monitoring: Monitor the performance of the CRM system, analyze data, and make data-driven decisions to enhance its effectiveness.

Required Qualifications / Skills

• Education: Bachelor’s degree in Business, Marketing, Information Technology, or a related field.
• Languages: Fluency in English and French will required; German is a plus.
• Skills: Strong understanding of CRM principles and best practices, excellent communication and collaboration skills, and the ability to translate business needs into technical requirements.
• Technical Knowledge: Familiarity with Salesforce and agile development methodologies.
• Analytical Mindset: Ability to analyze data, identify trends, and make informed decisions to improve the CRM system.
• Problem-Solving: Strong problem-solving skills and the ability to think strategically and creatively.